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He has also been hailed one of the gurus of Advertising in Pakistan. His advertising agency, Manhattan International, has remained market leader and trend-setter for a very long time. He has authored popular books like Over to Bashir Khan, Glorious Years of Pakistan Cricket, Play Better Golf and Al Islam.
Besides being the Chairman and Managing Director of Manhattan/BBDO Worldwide Pakistan, he is the President of the Delhi Anglo Arabic College & Schools Association and a member of the Board of Regents, Faculty & Staff, Wartburg College, Waverly, Iowa. An active golfer, he is a member of the Karachi Golf Club.