As a strong believer of extracting optimum from human’s talent Athar Ahmed keeps himself engage in spreading knowledge through teaching, writing articles in leading news papers and anchoring television programs on trade and commerce on various channels and he is the only television anchor of Pakistan who has done two 40 minutes duration programs during Karachi-Islamabad flights. Due to his expertise and interest in international marketing he was appointed as Commercial Attachй of Pakistan for Germany as he was interpreter of German Language also.
His major success in marketing and management areas includes:
1. Increase of Pakistan’s exports to Malaysia
2. Revival of Ship breaking industry of Pakistan
3. Conversion of Exports Promotion Bureau to “Trade Development Authority of Pakistan” and further change in infrastructure.
4. Development of “Gorakh Hills Resort” in Sindh province in Pakistan
5. Recognition and appreciation of articles by various international marketing and management institutions of UK.
Utilizing his expertise of media and marketing together, he along with another marketing expert Mr. Mehmood Arshad has prepared 50 minutes duration television program “Potential of Pakistan” to unveil and expose hidden potential of Pakistan before international business community.