Zainab’s career started in 1975 with ICI Pakistan as their first ever public relations executive. After working for nearly two and half years, she joined Intercontinental Hotel, Karachi, as Guest Relations Manager. After successfully completing formal guest relations training across the hotel network she went on to become a trainer for trainers for Intercontinental Hotels in Pakistan. She went on to gain experience with known names such as Digital Communication, 3-D Systems and CMC (a period spread over more than 15 years), Zainab finally found her companyXenith PR in the year 2000.
Zainab is among those dedicated professionals who strongly believe that public relations is a full-fledged discipline. Her biggest contribution to the PR industry in Pakistan is perhaps the creation of her PR firm that is a promise to the development and recognition of this sophisticated communication trade.