Friday, December 3, 2010
Sarmad A. Ali is the Managing Director Marketing & Advertising Sales of Jang Group. He is responsible for marketing and advertising sales of print, electronic and online brands of the group. This included eight of the country’s leading print titles including Jang, and The News: and FM 101. Sarmad has over twenty years experience in marketing, advertising and media management. He has been associated with the Jang Group since 1994 when he joined the group as Executive Director of The News.
In 1997 he took over as the Group’s Executive Director Marketing & Advertising Sales and was promoted as Managing Director in 2006. Prior to joining the Jang Group, Sarmad had been associated with some of the country’s leading advertising companies including IAL/Saatchi, where he worked as Director Client Services from 1987 to 1993. Described as of one of Pakistan’s marketing thought leaders, Sarmad has been thrice the President of Marketing Association of Pakistan. In 1999, he was awarded the coveted Marketing Excellence Award for his contribution in the field of Marketing.
He is presently Prisident of the International Advertising Association’s Pakistan Chapter. He has previously served as Council Member of the Management Association of Pakistan and has also been on the Board of Director of the Asia Pacific Marketing Federation and the Executive Council of Market Research Society of Pakistan. He represents the Jang Group in the All Pakistan Newspapers Society. He has also served as member of the Prime Minister’s Task force on Privatization & Investment in 2003 and the Sindh IT Board from 2001-2003. Sarmad has also been on the Board of Governors of the Worldwide Fund for Nature-Pakistan (WWF-P). Sarmad was responsible for setting up Pakistan’s first television audience measurement system in 1991. He has a master’s degree from Villanova University, Pa, USA. He served as Joint Secretary of APNS for the year 2007 2008 and 2009.