Fakhar-e-Alam is a Pakistani songs singer, actor, VJ and popular for introducing the pop/bhangra genre of music in Pakistan. Though he is still considered a pioneer of pop/bhangra music culture in Pakistan, now he is much more popular for hosting TV shows. As a social worker, Alam has a huge fan base and is respected for his untiring relief efforts in the wake of the October 8, 2005 earthquake in Pakistan.
